Lifestyle Basketball Sneaker Partnerships : 550 sneaker collaboration

Korean fashion imprint thisisneverthat launches a new 550 sneaker collaboration project alongside New Balance. There are three new colorways that join the roster including pink, brown, and green. The lifestyle shoes started off as basketball sneakers and have been a staple casual option in recent years.

With a first look at the upcoming shoes, it prepares for the warmer seasons ahead. The pink colorway has a dusty tone and black accents to add some contrast — this can be seen in the interior lining, the 550 branding, the N branding on the lateral side, and at the base foundation. The same language continues to the brown colorway. The green palette features a similar design with crisp white laces.

Image Credit: Le.Syndrome